SportsOne is one of company that act as marketing of entertainment and agency of public relations. It lies in Beaverton, Ore. SportsOne support in some sport event in US, like TrackTown12 in Track & Field of US Olympic Team Trials and Safeway Game Day Experience.SportsOne receive an honor be in the form an award of excellence from Portland Advertising Federation as a national sport and agency of entertainment marketing which have creative - innovative project or program in advertising campaigns. Portland Advertising Federation has annual Rosey Awards and for SportsOne was Hosted December 1, 2011 at Refuge in Portland.
SportsOne also reach award from Safeway Smoothie Revolution for Nike Women’s Marathon Expotique category at 2011. In three days SportsOne follow Safeway Smoothie Revolution in San Francisco's Union Square to perform an opportunity of Safeway consumers to interact with some Safeway products with a program which entertaining and powerful.
The programs have form make a smoothie with custom-built spin bikes, where a blenders attached into the front wheels, consumers must make a smoothies with the blenders helped by three trainers coaching, where ingredients provided by Safeway. Moreover each visitor who comes to the Safeway Smoothie Revolution 2011 received a sample from Cranbanana Craze Smoothie, they also get a recipe card and coupon from Safeway for smoothie ingredients.
Mike Minasi, President Advertising and Marketing of Safeway said that SportOne has succeed created an unique and fun way to make key Safeway customers engaged, and give a chance to the customer to delivered unexpected brand experience. This event reached nearly 25,000 marathoners either full or half and their families and friends. Mike Minasi, said that Safeway Smoothie Revolution has surpassed their expectations.
Through this event SportOne get a Rosey Award from Portland Advertising Federation. This honor indeed feasible for SportOne on their creative and innovative advertising campaigns.
